| 著作名稱： | 利基分析與市場區隔研究-以微流體生物晶片系統為例 |
| 年度： | 2011 |
| 類別： |
期刊論文
科技管理學刊
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Yichuan Wang, and Chiahui Yu, 2009, Investigating the Drivers of the Innovation in Channel Integration and Supply Chain Performance: a Strategy Orientated Perspective, International Journal of Production Economics, 6(2), 57-69. (SCI, Impact Factor:2.026) |
| 年度： | 2009 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Ta-Chung Chu and Yichen Lin, 2009, An Interval Arithmetic Based Fuzzy TOPSIS Model, Expert Systems with Applications, 36, 10870-10876. (SCI, Impact Factor:2.596) |
| 年度： | 2009 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Ta-Chung Chu and Yichen Lin, 2009, An Extension of Fuzzy MCDM, Computers and Mathematics with Applications, 57, 445-454. (SCI) |
| 年度： | 2009 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Yichuan Wang, and Chiahui Yu, 2009, Investigating the Drivers of the Innovation in Channel Integration and Supply Chain Performance: a Strategy Orientated Perspective, International Journal of Production Economics, 6(2), 57-69. (SCI, Impact Factor:2.026)
|
| 年度： | 2009 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Yichuan Wang, and Chiahui Yu, 2009, Investigating the Drivers of the Innovation in Channel Integration and Supply Chain Performance: a Strategy Orientated Perspective, International Journal of Production Economics, 6(2), 57-69. (SCI, Impact Factor:2.026)
|
| 年度： | 2009 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Mei-Hui Wang, Chang-Shing Lee, Zhi-Rong Yan, Hao-Han Chuang, Chi-Fang Lo and Yichen Lin, 2008, A Novel Fuzzy CMMI Ontology and Its Application to Project Estimation, Journal of Internet Technology, 9(4), 317-325. |
| 年度： | 2008 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yun-Yao Cheng, JrJung Lyu, and Yichen Lin, 2004, Education Improvement through ISO 9000 Implementation: Experiences in Taiwan, International Journal of Engineering Education, 20(1), 1-5. |
| 年度： | 2004 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Ta-Chung Chu, and Yichen Lin, 2003, A Fuzzy TOPSIS Method for Robot Selection, International Journal Advanced Manufacturing Technology, 21, P. 284-290. |
| 年度： | 2003 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Influence of Cross-functional Collaboration and Knowledge Creation on Technology Commercialization: Evidence from High-Tech Industries |
| 年度： | 2015 |
| 類別： |
期刊論文
Industrial Marketing Management (SSCI)
|
| 摘要： | Technology commercialization (TC) contributes to maintaining the competitive advantage of high-tech firms, but although researchers have established that product innovation and new product development are enhanced by cross-functional collaboration and organizational knowledge activities, this may not be the case for TC. Drawing on the knowledge-based view and the influence of cross-functional collaboration, the main goal of this study is to unravel the relationships among cross-functional collaboration, knowledge creation and TC performance in the high-tech industry context. Empirical findings from our survey of 203 marketing and R&D managers and employees in Taiwanese high-tech companies indicate that cross-function collaboration may reveal fresh opportunities for creating knowledge and commercializing technologies. Our results also suggest that knowledge creation plays an important role in TC performance by partially mediating the relationship between cross-functional collaboration and TC performance. The contributions of this study provide new insights into industrial marketing literature by proposing a cross-functional collaboration-enabled TC model that takes into account the effect of knowledge creation. |
| 關鍵字： | Cross-functional collaboration, Technology commercialization, Knowledge creation, Knowledge-based view, High-tech industries |
| 著作名稱： | Understanding User Motivation for Evaluating Online Content: A Self-Determination Theory Perspective |
| 年度： | 2014 |
| 類別： |
期刊論文
Behaviour & Information Technology (SSCI)
|
| 摘要： | In a digital society, people have access to all kinds of electronic information as online
users. They have also contributed various content for exchanging ideas in the online
community, which has not only extended the traditional knowledge sharing channels, but has
also led to concerns about content quality and reliability. The literature suggests that user
involvement in collaboratively evaluating the quality of online content for an online
community is likely to be an effective means to ease these concerns. However, the
understanding of users’ intention to be willing to take part in evaluating online content is still
limited. Based on self-determination theory, this study proposes a research model to
understand the extrinsic motivation of the user intention. The research model was tested using
data collected from 303 participants who were recruited from online communities. The
results show that three types of extrinsic motivation, namely, identified motivation,
introjected motivation and external motivation, play important role in user intention of
collaboratively evaluating online content. In addition, the research findings suggest that user
satisfaction of the three basic psychological needs of autonomy, competence and relatedness,
influence different types of extrinsic motivation. |
| 關鍵字： | extrinsic motivation; intention, online content evaluation; needs satisfaction; selfdetermination |
| 著作名稱： | Tien-Hsiang Chang, Hsin-Pin Fu, Wan-I Lee, Yichen Lin, and Hsu-Chih Hsueh, 2007, A study of an augmented CPFR model for the 3C Retailer industry, Supply Chain Management, 12(3), 200-209. (SSCI) |
| 年度： | 2007 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | HwanYann Su and Yichen Lin, 2006, Enhancing Knowledge-Based Service Quality- A Knowledge Management Perspective, The Service Industries Journal, 26(7) |
| 年度： | 2006 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Enhancing Knowledge-Based Service Quality- A Knowledge Management Perspective, The Service Industries Journal |
| 年度： | 2006 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Hwan-Yann Su, and ShinEn Chien, 2005, A Knowledge-Enabled Procedure for Customer Relationship Management, Industrial Marketing Management |
| 年度： | 2005 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, and Hwan-Yann Su, 2003, Strategic Analysis of Customer Relationship Management- A Field Study on Hotel Enterprises, Total Quality Management, 14(6), 721-737. |
| 年度： | 2003 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Building Innovative Design Service Model |
| 年度： | 2014 |
| 類別： |
期刊論文
WIT Transactions on Information and Communication Technologies
|
| 摘要： | Our research proposes a collaborative-enabled design service model. Conducting a survey from new product development managers of Taiwan’s high-tech indus-try, we found empirical evidence for collaborative strategies and its differential impact on innovation efforts and design service performance. The results showed that high-tech managers indicate that supplier involvement, customer involve-ment, and cross-functional involvement have a significant impact to collaborative practices and will lead to design service success. The findings have confirmed that collaborative strategies and innovation efforts are positively associated with design service performance, and further reveal that cross-functional involvement and innovation efforts have a greater influence on design service performance than other factors. This design service model with value co-creation can be successful since it supports the early stages of new product development and will help more companies to move from manufacturing company to service company. |
| 關鍵字： | Collaborative product development (CPD), design service, high-tech |
| 著作名稱： | The Study of Collaborative IP Models and Successful Factors- Taking the Small-and Medium Sized LCD Industry as an Example |
| 年度： | 2013 |
| 類別： |
期刊論文
International Journal of Electronic Business Management
|
| 摘要： | More and more enterprises conduct business strategically through strategic alliances, mergers & acquisitions, joint ventures, outsourcing, and collaborations to keep their competitive advantages in view of influences such as reduction of product lifecycles, fast changing markets, and global economics. Besides, enterprises gradually recognize that intellectual property management and plans are important. In the generation of R&D management based on innovative capabilities, it can commercialize the developed technologies and yield economic benefits through the effective management and deployment of patents. This research aims to identify how the collaborative Intellectual Property (IP) model could shorten product life cycle and further make enterprises successful in the global market. This research firstly figures out the features of the small-and-medium Liquid Crystal Display (LCD) industrial and challenges what this industry confronts after the competitive analysis of industry and market. Then the technological trend and patent positions were studied through patent information analysis and tools from Patent Guilder Software. This research also uses the case study methodology and selected the first company that adopted a collaborative IP model. Furthermore, this paper identifies the key performance indicators for the model and finds out the innovative business model for the company. |
| 關鍵字： | Collaborative Commerce, Collaboration, Patent Management, Patent Information |
| 著作名稱： | Yichen Lin, Yulan Hsing, and Yichuan Wang, 2008, Research on Business Strategy and Performance Evaluation in Collaborative Design, International Journal of Electronic Business Management, 6(2), 57-69. (EI) |
| 年度： | 2008 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Ta-Chung Chu and Yichen Lin, 2008, Allocating R&D Resources via a Fuzzy TOPSIS Approach, Journal of Information and Optimization Sciences, (Accepted). (EI) |
| 年度： | 2008 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Hsin-Pin Fu, Chyou-Huey Chiou, Jia-Ruey Ou and Yichen Lin, 2005, Performance Evaluation on Manufacturing Automation Promotion Policy in Taiwan, Journal of the Chinese Institute of Industrial Engineers, 22(1), 28-37. |
| 年度： | 2005 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Jong-Mau Yeh, Yichen Lin, and Shyue-Hae Yu, 2003, Applying genetic Algorithms and Neural Network to the Container Loading Problem, Journal of Information & Optimization Sciences, 24(3), 423-443. |
| 年度： | 2003 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Ta-Chung Chu, and Yichen Lin, 2002, Improved Extensions of the TOPSIS for Group Decision-Making under Fuzzy Environment, Journal of Information & Optimization Sciences, 23(2), P. 273-286. |
| 年度： | 2002 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Jong-Mau Yeh, 2000, A Fuzzy Controlled Neural Network for Screening New Product Ideas, Journal of Information & Optimization Sciences, 22, P.91-111. (EI) |
| 年度： | 2000 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Chinho Lin, Jong-Mau Yeh, Jieh-Rern Ding, and Yichen Lin, 1999, On Dynamic Policies for Quality, Price and Advertising, Journal of Information & Optimization Sciences, P.1-20. |
| 年度： | 1999 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | A Resource‐based View of Innovation: Microenterprises in Taiwan Digital Content Industry |
| 年度： | 2021 |
| 類別： |
期刊論文
Journal of Business and Economics
|
| 摘要： | The purpose of this study is to examine the relationships between collaboration, knowledge
sharing, dynamic capability, IT capability, service innovation and performance of Taiwanese digital content
microenterprise based on the resource-based view. Effective questionnaires were collected from 344 survey
candidates from Taiwan digital content industry. The Partial Least Squares (PLS) approach was employed to test
the research hypotheses. The result indicated that collaboration, dynamic capability and IT capability had a
significant positive effect on service innovation. We provide a new framework to explain which factor will
influence service innovation from external to internal. In addition, the findings indicated that service innovation
had a positive effect on the performance in digital content microenterprise. Finally, theoretical and managerial
implications of the research findings are discussed. |
| 關鍵字： | service innovation; digital content; resource-based |
| 著作名稱： | A Study of Consumer’s Desire of Green Products: A Case Study of Consumer Solar Products |
| 年度： | 2013 |
| 類別： |
期刊論文
International Journal of Science and Engineering
|
| 摘要： | Global Warming, Raise of sea level and continuous impact of Greenhouse effect cause the increase of global temperature and abnormal climate. It results in the frequent disasters around the world. Impacted by the Japan earthquakes and nuclear disaster in 2011, energy crisis and rising price of petroleum, alternative energy and energy-saving technology become more important. In recent years, because of the raise of eco-awareness around the world, consumer solar products not only satisfy the needs of the customer but also provide the function of environmental protection. By studying the relationship of the experience marking, experiential value, consumers’ motives, Consumer attitude and purchase intention of green product, hope this study can provide the marketing strategy reference to the enterprise. In the mean time, through this study, hope to educate and awake the customer feeling about the environmental protection in order to do everyone’s best to give back to the Earth.
This study used quantitative research method. The population of this study is from the regular consumer in Taiwan area. The population of this survey is 500 and 454 surveys are returned. 391 questionnaires are effective. Based on the survey result, the study runs descriptive statistics, single factor variance analysis and regression analysis. Survey results show 96.7% of respondents are willing to purchase consumer solar products, and 61.9% respondents would like to spend less than 1.5 times price to buy consumer solar products. It revealed vendors must lower the costs of developing new products. The result of the study shows the positive effect on experiential marking to experiential value, consumer motive and consumer attitude. It also shows the positive relation on the consumer attitude to consumer motivation and experiential value. The consumer attitude has positively impact to the purchase intention.
|
| 關鍵字： | Green Product, Consumer Solar Products, Experience Marketing, Experiential Value, Consumer Motive, Consumer Attitude. |
| 著作名稱： | Application of Knowledge-Enabled Customer Relationship Management Model |
| 年度： | 2012 |
| 類別： |
期刊論文
International Journal of Business and Systems Research
|
| 摘要： | Application of collaborative marketing through Knowledge-enabled Customer Relationship Management (KCRM) systems offers a great opportunity to increase customer value and provides a way to systematically attract, acquire and retain customers. A strategic KCRM framework is introduced in order to classify the subjects by customer-oriented perspective. This study takes a leading beauty enterprise in Asia as an example and focuses on its franchise stores to perform a case study. The KCRM model was adopted to know what, how, and why customer knowledge is so important to service industry. From the responses of the surveyed beauty enterprise, it is deduced how the companies can develop their customer connection strategies based on their current and future positions in four dimensions of the value compass model. Moreover, this study presents a conceptual model of KCRM including strategy and process to see how KM systems can help CRM systems implementation and increase profits through collaborative marketing. |
| 關鍵字： | Systems; Knowledge management; Customer relationship management; KCRM; Beauty Industry |
| 著作名稱： | Yichen Lin, Pingwen Yu, and Chaoche Lin, 2008, Assessing the Applicability of Collaborative Procurement Systems, International Journal of Business and Systems Research, 2(4), 365-386. |
| 年度： | 2008 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, JrJung Lyu, Hwan-Yann Su and Yulan Hsing, 2007, A Feasibility Study of the Customer Relationship Management Application on Small and Medium Enterprises, Journal of Scientific and Technological Studies, 41(1), 53-63. |
| 年度： | 2007 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 基於知識本體之CMMI專案規劃之研究，知識經濟學報 |
| 年度： | 2006 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Hwan-Yann Su and Yichen Lin, 2005, Building Customer Knowledge Base through Knowledge Management: A Missionary and Visionary Perspective, International Journal of E-Business Management, 3(2), P. 140-150 |
| 年度： | 2005 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 施武榮、林懿貞、賴秋華，2005，消費者行為與顧客關係管理之應用研究 |
| 年度： | 2005 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 林懿貞、傅新彬、林肇哲、簡世恩，2005，醫院整合行銷傳播之策略分析 |
| 年度： | 2005 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | JrJung Lyu, and Yichen Lin, 2003, E-Business Strategies in the Taiwan Automobile Industry- Case Studies Approach, International Journal of E-Business Management, 1(2), P. 85-90 |
| 年度： | 2003 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, 2000/2001, Assessing the Applicability of Integrated Communications- Using a systemic view, Journal of Integrated Communication, P. 46-51. |
| 年度： | 2001 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 葉榮懋、林懿貞，1993，一種改良的資料模式對使用者學習SQL資料庫查詢的效果分析 |
| 年度： | 1993 |
| 類別： |
期刊論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Application of Integrated Marketing Communications-Multiple, Case Studies |
| 年度： | 2022 |
| 類別： |
會議論文
|
| 摘要： | Since 1990, the research area of Integrated Marketing Communications (IMC) has been presented from a different perspective. With advances in information technology and the rise of consumer consciousness, businesses are in a competitive environment. There is an urgent need to adopt more profitable and effective integrated marketing strategies to increase core competitiveness. The goal of the companys sustainable management is to increase consumers willingness to purchase and to maximize profits. This research uses six aspects of IMC which includes awareness integration, unified image, database integration, customer-based integration, stakeholders-based integration, and evaluation integration to examine the role of marketing strategies in the strengths and weaknesses of the six components of integrated marketing communications, their effectiveness, the most important components and the most important components that need improvement.
At the same time, social media such as FaceBook, Instagram, Youtube, Line or even TikTok have become marketing tools which firms adopt them more and more frequently in the marketing strategy.
In the end of 2019, the outbreak of COVID-19 did really affect the global industries. Lockdown policies also accelerated closure of brick-mentor stores worldwide. Online purchases rose dramatically. Hence, the effectiveness of online marketing will be essential to maintain the business.
This study uses multiple-case studies to extend the effects of social media and IMC. Moreover, the study would also explore the differences of social media and IMC during COVID-19.
Through literature review and multiple-case studies, it is found that using social media combined with IMC did really help companies expand their business and make good connections with stakeholders. One of previous studies also used system theory to explore the interrelationship among Integrated Marketing Communication, collaborative marketing and global brand building. Even during pandemic, firms could still maintain the operation and connect with their customers more tightly.
|
| 關鍵字： | Integration Marketing Communications, Multiple-case Studies, Social Media, System Theory |
| 著作名稱： | Building Innovative Design Service Model |
| 年度： | 2013 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin,Ya-Yan Li, and Shihen Chien, 2009, Customer Perceived Value in Medical Service Industry: Investigating From Customer Relationship to Hospital Brand, The 4th International Conference on Service Management, Oxford, U.K. |
| 年度： | 2009 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Chun-Ting Lai, Yichuan Wang, and Chierh Thay, 2009, Collaboration and Resource Theory Enhanced in Design Service- Taking High-Tech Industry as an Example, The First International Conference on Service Science and Innovation, Taipei. |
| 年度： | 2009 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Yichuan Wang, Chiahui Yu, and Chao-Che Lin, 2009, Investigating the Drivers of Service Innovation and Supply Chain Success in High-Tech Industry: Strategic Orientations Perspective, The First International Conference on Service Science and Innovation, Taipei. |
| 年度： | 2009 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Cheng-Yuan Ku, and Limin Wu, 2008, The Study of Collaborative IP Models and Successful Factors- Taking the Small-and Medium Sized LCD Industry as an Example, 2008 R&D Management Conference, Ottawa. |
| 年度： | 2008 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Shuling Chen, Renwen Tsai, and Hungyen Chou, 2008, Assessing Strategic Alliance Portfolios of the Bio-Tech Industry- Towards a Systemic View, 2008 R&D Management Conference, Ottawa. |
| 年度： | 2008 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Chwenming Chang, Chihsui Chou, and Yichuan Wang, 2008, Niche Analysis and Market Segmentation for Bio-tech Industry- Taking Microfluidic Biochip Systems as an Example, 2008 Global Marketing Conference, Shanghai. |
| 年度： | 2008 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Chen-Jung Chen, Chi-Jen Thay, Chun-Ting Lai, Hung-Yen Chou, Ya-Yan Li, 2008, Brand Management and Integrated Marketing Communications as Critical Components to Brand Equity, 2008 Global Marketing Conference, Shanghai. |
| 年度： | 2008 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Renwen Tsai, Minche Hsu, Weichun Su, and Liya Huang, 2007, A Systems Thinking Perspective on Strategic Alliance Portfolio of Bio-Tech in Taiwan, The 17th International Conference on Pacific Rim Management, Las Vegas. |
| 年度： | 2007 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Renwen Tsai, Minche Hsu, Weichun Su, and Liya Huang, 2007,
Research on Business Strategy and Performance Evaluation in Collaborative Design, The 17th International Conference on Pacific Rim Management, Las Vegas.
|
| 年度： | 2007 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Chang-Shing Lee, Yi-chuan Wang, Wei-ming Liu, Yichen Lin, 2007, CRM Ontology based on CMMI Project Planning for Business Applications, International Conference on Machine Learning and Cybernetics, Hong Kong. |
| 年度： | 2007 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Yichen Lin, Minche Hsu, ChunMin Chiu, Chen Jung Chen, Yi-Chuan Wang, 2007, A Systems Thinking Perspective on Brand Building of Bio-Tech Industry in Taiwan, Asian Conference on Creativity Development, National Taiwan Normal University, Taipei. |
| 年度： | 2007 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Commercialization and Marketing Strategy of Microfluidic Biochip Systems in the Fast Diseases Diagnosis Market, Commercialization of Micro and Nano Systems Conference, St. Petersburg, Florida, P. 7-8. |
| 年度： | 2006 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | The Model of Patent Documents Management on Collaborative Environment, The 16th International Conference on Pacific Rim Management, Hawaii, P. 53-58. |
| 年度： | 2006 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | A Study of CPFR Implementation: Taking a Retail Company as an Example, The 16th International Conference on Pacific Rim Management, Hawaii, P. 59-62. |
| 年度： | 2006 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | YiChen Lin, Hanling Huang, Wanfen Ma, and Huanliang Chang, 2005, The Study of Business Model for Collaborative Design, The 15th International Conference on Pacific Rim Management, San Diego, P. 75-80. |
| 年度： | 2005 |
| 類別： |
會議論文
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| 著作名稱： | Yichen Lin, Hungyung Chiu, Yaling Kao, and Kuoliang Yu, 2005, “Collaborative Marketing, Integrated Marketing Communications and Integrated Brand Building- Towards a Systemic View,” IACIS Pacific 2005 Conference Proceedings, P. 894-899. |
| 年度： | 2005 |
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| 著作名稱： | Yichen Lin, 2005, “Application of Knowledge-enabled Customer Relationship Management, ” IACIS Pacific 2005 Conference Proceedings, P. 562-568. |
| 年度： | 2005 |
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| 著作名稱： | Yichen Lin, Hanling Huang, Huanliang Chang, and Weiting Yen, 2005, “Application of Collaborative Design: Taking a TFT-LCD Company as an Example,” IACIS Pacific 2005 Conference Proceedings, P. 507-514. |
| 年度： | 2005 |
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| 著作名稱： | Han-Cheng Hung, YiChen Lin, Wan-Long Chang, and Hui-E Hsieh, 2004, Application of Collaborative Marketing and Integrated Marketing Communications for Integrated Brand Building- Taking Real Estate Enterprise as an Example, International Conference on Knowledge-Based Economy and Global Management, Tainan, Taiwan, P. 400-406. |
| 年度： | 2004 |
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會議論文
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| 著作名稱： | YiChen Lin, HwanYann Su, Wanfen Ma, and ShihEn Chien, 2004, Application of Collaborative Marketing and Integrated Marketing Communications for Integrated Brand Building, The 14th International Conference on Pacific Rim Management, Chicago. |
| 年度： | 2004 |
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| 著作名稱： | YiChen Lin, ChaoChe Lin, ChihHsin Tsai, and ShihEn Chien, 2004, The Performance Measurement of Collaborative Management and Integrated Marketing Communications-Towards a Systemic View, The 14th International Conference on Pacific Rim Management, Chicago. |
| 年度： | 2004 |
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會議論文
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| 著作名稱： | Yichen Lin, Hwan-Yann Su, and ShinEn Chien, 2003, “Knowledge Management for Customer Relationship Management,” The 13th International Conference on Pacific Rim Management, Seattle, P.789-794. |
| 年度： | 2003 |
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會議論文
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| 著作名稱： | Hwan-Yann Su, and Yichen Lin, 2003, “Corporate Knowledge Management: A Missionary and Visionary Perspective,” The 13th International Conference on Pacific Rim Management, Seattle, P.819-824. |
| 年度： | 2003 |
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會議論文
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| 著作名稱： | Jieh-Rern Ding, Yichen Lin, Bi-Chin Tseng, and Jun-Hsing Wu, 2003, “Using Entropy on Evaluating Information Transmission Performance- The New Product Development Process Examples,” The 13th International Conference on Pacific Rim Management, Seattle, P.825-830. |
| 年度： | 2003 |
| 類別： |
會議論文
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| 著作名稱： | Yichen Lin, JrJung Lyu, and ChiuShuang Chan, 2002, Applications of Knowledge-Enabled CRM, The Second International Conference on Electronic Business, Taipei, P. 358-360. |
| 年度： | 2002 |
| 類別： |
會議論文
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| 著作名稱： | Yichen Lin, JiunYin Chen, and ShinEn Chien, 2002, Customer Knowledge Resources Exchange in Collaborative Integrated Marketing Communications, APIEMS2002, Taipei, P. A 54 |
| 年度： | 2002 |
| 類別： |
會議論文
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| 著作名稱： | Yichen Lin, Chen Shu, Hsiu-Hsiung Hsieh, and Wurong Shih, 2001, A Field Study of CRM on Hotel Enterprises, The First International Conference on Electronic Business, Hong Kong, P.273-274. |
| 年度： | 2001 |
| 類別： |
會議論文
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| 著作名稱： | Yichen Lin and Wurong Shih, 2001, Integrated Communications and Systems Thinking,- An Assessment for Improvement, Annual Conference of Operation Research Society, Bath, U.K., P.97. |
| 年度： | 2001 |
| 類別： |
會議論文
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| 著作名稱： | Yichen Lin and ChaoChe Lin, 2001，Applications of Knowledge-Based CRM, Annual Conference of Operation Research Society, Bath, U.K., P.66. |
| 年度： | 2001 |
| 類別： |
會議論文
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| 著作名稱： | JrJung Lyu, and Yichen Lin, 2001, CRM Applications for SMEs- A Field Study of the Steel Industry, APEC Small and Medium Enterprise E-Commerce Symposium, Hsinchu, Chinese Taipei, P.157-170. |
| 年度： | 2001 |
| 類別： |
會議論文
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| 著作名稱： | Yun-Yao Cheng, JrJung Lyu, and Yichen Lin, 2001, Implementing ISO 9000 in Colleges: Status in Taiwan and Its Relationship with Continuous Performance Improvement, Sixth International Conference on ISO 9000 & TQM, Ayr, Scotland, P.597-602. |
| 年度： | 2001 |
| 類別： |
會議論文
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| 著作名稱： | Yi-Chen Lin, and Jong-Mau Yeh, 2000, Applying Fuzzy Controled Neural Network to Screen New Product Ideas, The Sixth Asia Pacific Management Conference, Taiwan, P.68-75. |
| 年度： | 2000 |
| 類別： |
會議論文
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| 著作名稱： | Chin-Ho Lin, Jong-Mau Yeh and Yichen Lin, 1999, Optimal Price and Advertising Policies for a New Product with Learning Production Cost, 25thInternational Conference on Computers and Industrial Engineering, New Orleans, Louisiana, P.232-240. |
| 年度： | 1999 |
| 類別： |
會議論文
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| 著作名稱： | Ta-Chung Chu, Yeou-Ren Shiue and Yichen Lin, 1998, Fuzzy Product Evaluation Model on General Hierarchical Structure, 1988 Conference of Chinese Institute of Industrial Engineers, P.394-399。 |
| 年度： | 1998 |
| 類別： |
會議論文
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| 著作名稱： | Yichen Lin, Yichuan Wang, Chijen Thay, Wei-Hung Liu, and Jhong-Yi Zeng，2009，以資源與市場導向為影響因素探究創新導向與技術商品化之關聯性─
以台灣太陽能光電產業為例，CSMOT Annual Conference，Taipei。
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| 年度： | 2009 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、陳紀喻、劉原彰、許家豪，2008，RFID系統於協同供應鏈之應用研究－以PC產業為例，全國自動化科技研討會，高雄第一科技大學。 |
| 年度： | 2009 |
| 類別： |
會議論文
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| 著作名稱： | Yichen Lin, Yichuan Wang, Chijen Thay, Chunting Lai，2008，Collaboration- Enabled Technology Commercialization in the High-tech Firm: Knowledge Creation and the Systemic Perspective，CSMOT Annual Conference，Taipei。 |
| 年度： | 2008 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、陳志峰、陳彥嘉、李雅雁、周鴻諺，2008，RFID技術應用於顧客關係管理之分析暨系統模擬建置，全國自動化科技研討會，高雄第一科技大學。 |
| 年度： | 2008 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、江勝榮、楊肇銘，2007，建置RFID技術整合供應鏈物流管理暨系統模擬分析-以TFT-LCD產業為例，電子商務學報，(TSSCI) ，(2008 ERP學術及實務研討會論文獎佳作)。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、張純明、周志遂、王翊全，2007，A Study on Niche Marketing and Marketing Segmentation for Microfludic Biochip Systems，CSMOT Annual Conference，Taichung。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、陳淑玲、蘇煒竣、陳禛容，2007，A Research on Channel Management in the Biotech Industry- towards a Systemic View，CSMOT Annual Conference，Taichung。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、王翊全、楊肇銘、陳禛容，2007，醫學美容產業整合行銷傳播策略研究-以南部某醫學美容中心為例，2007南台灣健康產業學術研討會，美和技術學院。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、王翊全、楊肇銘，2007，整合行銷傳播於數位內容產業之應用探討-以中華電信MOD方案為例，第二屆數位內容管理與應用學術研討會。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、楊肇銘、宋沛倫、王翊全，2007，無線射頻(RFID)系統物流進貨作業模擬與應用驗證分析，第三屆企業國際化理論與實務研討會，長榮大學，頁269-280。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | 尤柄文、林懿貞、黃莉雅、陳彥嘉，2007，實施網路同步遠距教學之研究-以屏東泰武國小為例，第二屆數位內容管理與應用學術研討會。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | 李建興、郭婉姿、劉瑋珉、林懿貞，2007，基於CMMI之VoIP專案規劃知識本體研究與建構，The Third Taiwan Conference on Software Engineering。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | 林懿貞、尤柄文、林肇哲，2007，企業協同採購效益評估之實證分析，2007ERP學術及實務研討會。 |
| 年度： | 2007 |
| 類別： |
會議論文
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| 著作名稱： | The Business Competitive Advantage and Business Model of Microfulidic Biochip Systems for the Fast Diseases Diagnosis Market, IAMOT, Beijing. |
| 年度： | 2006 |
| 類別： |
會議論文
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| 著作名稱： | Microfulidic Biochip Systems Marketing in the Fast Diseases Diagnosis Market, IAMOT, Beijing. |
| 年度： | 2006 |
| 類別： |
會議論文
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| 著作名稱： | 試模中心效益評估與知識模型建置之研究，全國自動化科技研討會，建國科技大學。 |
| 年度： | 2005 |
| 類別： |
會議論文
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| 著作名稱： | 汽車相關服務業RFID應用模式研究，全國自動化科技研討會，建國科技大學。 |
| 年度： | 2005 |
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