| 著作名稱： | Ontology-based GFML Agent for Patent Technology Requirement Evaluation and Recommendation |
| 年度： | 2019 |
| 類別： |
期刊論文
Soft Computing
|
| 摘要： | Patent technology requirement evaluation and recommendation are critical for patent strategy, patent management, and patent usage in an organization. This paper proposes a patent technology evaluation and recommendation agent based on a soft computing approach to enhance patent expansibility and technology transfer. First, we investigate the relationship between patent technology and patent owners, such as academic institutes or organizations, and integrate the collected patent data with the characteristics of organizations to establish a popular patent ontology for general
academic institutes or organizations. Then, the patents suitability for a specific organization is determined based on concepts extracted using Chinese Knowledge Information Processing (CKIP). Next, we refer to the Japan Patent Office evaluation index and Intellectual Property Quotient to describe the knowledge base and rule base of the patent quality evaluation agent by using Fuzzy Markup Language (FML). A comprehensive patent quality evaluation mechanism is implemented and the genetic algorithm is adopted to improve the performance of the proposed agent. Additionally,
the patent requirement level evaluation mechanism infers the patent requirement level according to the basic information of an organization. Finally, we present a novel FMLbased patent requirement recommendation agent to recommend a patent for an organization by considering the suitability of the patent technology for such an
organization, the results of the comprehensive patent quality evaluation process, and the results of the evaluation of the demanders patent requirements. According to the results, the proposed agent is feasible for patent recommendation. In the future, we will combine an intelligent robot with the GFML agent to assist humans or organizations in
recommending an appropriate patent. |
| 關鍵字： | Ontology; Genetic Fuzzy Markup Language; Patent Evaluation; Patent Recommendation; Intelligent Agent |
| 著作名稱： | Elevated Performance of the Smart City – A Case Study of the IoT by Innovation Mode |
| 年度： | 2021 |
| 類別： |
期刊論文
IEEE Transactions on Engineering Management
|
| 摘要： | The concept of the smart city has been created in response to the increasing numbers of people living in cities. Just as the development of technology has evolved rapidly, smart life has also emerged. The goal of the smart city is one day to enable all affairs of daily life to be completed with the single touch of a finger through cutting-edge technology. New and innovative information must be applied effectively to the industry. With the industrial revolution, propelled by the Internet of Things (IoT), big data and the cloud platform have birthed the "smart city," integrating the IoT and the cloud through mobile devices and applying technology to fields like logistics, finance, healthcare, recreation, surveillance, and traffic transportation, thus providing people with greater well-being and convenience.
Following the era of the big data knowledge economy, the IoT has become an important pillar of national economic development. The IoT is expected to provide substantial support for continued and sustainable development of the smart city. Therefore, effective use of the IoT has become an important topic in smart city development. The purpose of this study is to build a conceptual framework of service innovation, relying on the smart city case of Taiwan. Based on a literature review, in-depth interviews, and case interviews, the proposed conceptual framework of IoT is rooted in the market, policy, and technical aspects. It incorporates eight steps: composition of the project team, service idea generation, service idea screening, development concept selection, design and development, service testing, commercialization, and service quality, to generate new service value and thereby create customer satisfaction. In fact, the IoT is designed to support the smart city vision; thus, this paper describes the various innovation modes of the smart city. Furthermore, the paper presents and discusses the technical solutions and best-practice guidelines adopted in the Taiwan Smart City project. Finally, it discusses the meaning and future research direction of the smart city through the use of the IoT.
With wave after wave of digital development civilizing the city’s evolution and with the phenomenon of Internet access through mobile phones for each person, the smart city of human factors is clearly coming.
|
| 關鍵字： | Internet of Things (IoT), Service value, Service innovation, Customer participation, Smart city, Telecommunications services, Innovation model |
| 著作名稱： | How organizational structure and strategic alignment influence new product success |
| 年度： | 2020 |
| 類別： |
期刊論文
Management Decision
|
| 摘要： | Purpose – The purpose of this paper is to review and re-examine the role of the organization-level determinants from the perspectives of competence-based views.
Design/methodology/approach – Regression analysis was used to test the hypotheses in a sample of 80 cases drawn from a population of the top 5,000 Taiwanese firms listed in the yearbook published by the China Credit Information Service Incorporation.
Findings – The empirical results indicate that formalization is positively related to new product performance while decentralization has an inverse U-shaped curvilinear effect on new product performance. Furthermore, the regression findings also indicate that market-oriented strategy negatively moderates the relationship between formalization and new product performance, while technology-oriented strategy positively moderates the curvilinear relationship between decentralization and new product performance.
Originality/value – Extant literatures have paid attention to investigating the determinants to the
performance of the new product development, but some of the results, such as in the organizational levels, are confusing and mixed. Contrary to previous works, the purpose of this paper is to review and re-examine the role of the organization levels determinants from the perspectives of competence-based view.
Keywords: Organizational structure, New product performance, Strategic orientation
Paper type: Research paper |
| 關鍵字： | Organizational structure, New product performance, Strategic orientation |
| 著作名稱： | Learning-from-Parents: exploitative knowledge acquisition and the innovation performance of joint venture |
| 年度： | 2020 |
| 類別： |
期刊論文
The Journal of Technology Transfer
|
| 摘要： | This article examines the effects of joint venture’s exploitative knowledge acquisition on its innovation performance under the contexts of joint venture-parent similarity in technology, industry and country. We suggest that there is an inverse U-shaped relationship between joint venture’s exploitative knowledge acquisition and innovation performance. Moreover, the moderating role of joint venture-parent similarity in technology and country are recognized and are hypothesized as positively moderate the effect of exploitative knowledge acquisition on innovation performance, but industrial similarity is recognized and hypothesized as negative moderator. Negative binomial regression was used to test the hypotheses in a panel data of 183 joint venture cases and the findings support our prediction. The results of this study can help reconciling contradictory findings from previous studies by demonstrating the potential impact of exploitative knowledge acquisition on innovation performance. |
| 關鍵字： | exploitation, knowledge acquisition, technological strategy, similarity, innovation performance |
| 著作名稱： | Virtual vs physical platform: organizational capacity and slack, strategic decision and firm performance |
| 年度： | 2020 |
| 類別： |
期刊論文
Journal of Business & Industrial Marketing
|
| 摘要： | Purpose – This study aims to examine the relationship between organizational capacity, slack resource, platform strategic choice and firm performance. It also tackles the endogenous issues regarding the strategic choice of platform types.
Design/methodology/approach – This study uses Heckman’s two-stage procedures to examine the relationship between the variables. The sample in this study comes from Compustat annual company and segment files. The sample used in the main analysis consists of 252 individual corporations globally and 3,528 firm-year observations from 2004–2017.
Findings – The empirical results suggest that: (1) firms are more likely to develop physical platforms than virtual platforms when they possess higher levels of available slack, potential slack, research and development (R&D) capacity and marketing capacity; (2) in general, firms developing physical platforms perform better than firms developing virtual platforms after the endogeneity bias are controlled; and (3) firms that choose to
develop physical platforms perform better than if they had chosen to develop virtual platforms.
Research limitations/implications – This study contributes to the platform research literature by proposing the endogenous role of platform type choice in firm performance in the context of the retail industry. Prior conceptual and theoretical platform studies have seldom focused on the retail industry through a strategic choice perspective. Furthermore, one of the contributions of this study is the derivation of empirical support for the
research’s prediction using data from actual firms carried out by global physical and virtual platform companies. This study also presents many opportunities for further explorations on the relationship between firm strategic choice and firm performance in the context of platform retail industry.
Practical implications – The findings of this study suggest that firms must realize that their performance is not necessarily affected by these platform type choice determinants in terms of potential slack, available slack, R&D capacity and marketing capacity. By contrast, they should pay more attention to developing physical platforms if it is possible. The study findings indicate that although virtual platforms have grown rapidly because of the development of technology, firm performance is at all times superior when firms choose to develop physical platforms.
Originality/value – Prior platform studies have focused on the topic of network structure, platform architecture, pricing strategy, platform leadership and platform design and governance within the context of video game industry, software industry, hardware industry and telecommunications industry. Seldom of them focus on other industries through a strategic choice perspective. Furthermore, one of the contributions of this study is the derivation of empirical support for the research’s prediction using data from actual firms carried out by global physical and virtual platform companies. |
| 關鍵字： | Strategic management, Business strategy, Electronic commerce, Physical platform, Virtual platform, Organizational capacity, Slack resource, Retail industry |
| 著作名稱： | Fitting cooperative mode in inter-organizational strategic alliance: a perspective from innovative and financial performances |
| 年度： | 2019 |
| 類別： |
期刊論文
The Journal of Technology Transfer
|
| 摘要： | The main objective of this study is to empirically examine the moderating effects of two distinct aspects of cooperative mode: the replication and the adaptation on two dimensions of alliance performance: innovative and financial performances. Using a quantitative analytical approach, the theoretical model and hypotheses of this study were tested based on empirical data gathered from the top 5000 Taiwanese companies listed in a yearbook published by the
China Credit Information Service Incorporation in 2013. Data obtained from the 120 valid and complete survey questionnaires were analyzed using correlation coefficients and multiple linear regression. The results revealed that internal intention and involvement degree were more positively associated with alliance performance when the cooperative mode is adaptation, where as external intention was more positively related to alliance performance when replication cooperative mode were adopted. Based on the recipients’ internal and external intensions, as well as involvement degree, we also constructed a strategic matrix of a cooperative mode within an inter-organizational strategic alliance. |
| 關鍵字： | Intentions，Involvement degree，Cooperative mode，Contingency，Strategic alliance |
| 著作名稱： | Exploring Service Innovation and Value Creation: The Critical Role of Network Relationships |
| 年度： | 2019 |
| 類別： |
期刊論文
Journal of Management & Organization
|
| 摘要： | This study examines the role of service innovation, including service process, IT infrastructure and customer acuity, on customer satisfaction from the network relationships perspective. This study tests the hypotheses in a sample of 136 companies, which is drawn from Top 5000 Taiwanese firms listed in the 2015 yearbook published by the China Credit Information Service Incorporation. The results indicate that service innovation is positively related to network relationships, and that network relationships have a positive effect on customer satisfaction. Also, the results provide evidence that network relationships play a mediating role between service innovation and customer satisfaction. The findings of this study contribute to the theoretical development of a conceptual model for explaining the interrelationships among service innovation, network relationships, and customer satisfaction. The empirical evidence of the Sobel test, in line with Baron and Kenny’s procedure and bootstrap analysis supports the process-oriented view and indicates that network relationships mediate the effect of service innovation on customer satisfaction. Finally, this study discusses managerial implications and highlights future research directions. |
| 關鍵字： | Service innovation, Service Process, IT Infrastructure, Customer Acuity, Network Relationships, Customer Satisfaction |
| 著作名稱： | Technological diversity, knowledge flow and capacity, and industrial innovation |
| 年度： | 2018 |
| 類別： |
期刊論文
Technology Analysis & Strategic Management
|
| 摘要： | This article examines the effect of technological diversity, knowledge flow and capacity on industrial innovation performance. We suggest that there is an inverse U-shaped relationship between technological diversity and
industrial innovation performance. Moreover, knowledge flow and knowledge capacity are hypothesised as negatively moderating the effect of technological diversity on industrial innovation performance. We use negative binomial regression to test the hypotheses in a panel data of 360 industry-year cases and the findings support our prediction.
Managerial implications and future research directions are discussed. |
| 關鍵字： | Technological diversity; knowledge flow; knowledge capacity; industrial innovation |
| 著作名稱： | How Business Strategy in Non-Financial Firms Moderates the Curvilinear Effects of Corporate Social Responsibility and Irresponsibility on Corporate Financial Performance |
| 年度： | 2018 |
| 類別： |
期刊論文
Journal of Business Research
|
| 摘要： | Using the established distinction between corporate social responsibility (CSR) and corporate social irresponsibility (CSiR), this study proposes that there are U-shaped relationships between CSR and corporate financial performance (CFP) as well as between CSiR and CFP. Curvilinear relationships enlighten the coexistence of companies’ positive and negative social engagements, both of which may have the potential to improve CFP. In addition, they help to explain the mixed results between social and financial performance previously discussed by researchers. Finally, cost leadership and differentiation strategies may positively moderate the relationship between CSR and CFP, and negatively moderate the relationship between CSiR and CFP. Our sample covers 1,461 publicly traded non-financial service companies in the US with 6,715 firm-year observations. The empirical results statistically support the U-shaped hypotheses and the moderating effects of cost leadership as well as differentiation strategies. The results also generate managerial and theoretical implications and highlight future research directions. |
| 關鍵字： | Corporate Social Responsibility (CSR), Corporate Social Irresponsibility (CSiR), Cost Leadership, Differentiation, Corporate Financial Performance (CFP) |
| 著作名稱： | First-Mover strategy, resource capacity alignment, and new product performance: A framework for mediation and moderation effects |
| 年度： | 2017 |
| 類別： |
期刊論文
R&D Management
|
| 摘要： | Based on the competence-based perspective and contingency perspective, this study attempts to examine the relationships among first-mover strategy, a firm’s core capacity, resource allocation, and new product performance. Our findings indicate that (1) firms
achieve a better new product performance when adopting first-mover strategy and having an excellent core capacity, and (2) firms achieve a better new product performance if their core capacity (technical and managerial) fits the resource allocation they implement. Managerial implications and future research directions are discussed. |
| 關鍵字： | first-mover strategy, core capacity, resource allocation, new product development |
| 著作名稱： | In search of parents’ knowledge for joint venture’s innovation |
| 年度： | 2017 |
| 類別： |
期刊論文
Technology Analysis & Strategic Management
|
| 摘要： | The purpose of this paper is to clarify the concept of dynamic capabilities from the knowledge-based perspective, including knowledge relatedness and knowledge learning, and to investigate the dynamic capabilities on innovation performance in joint venture. Negative binomial regression is used to test the hypotheses in a panel data of 183 joint venture cases. Significant relationships are found between dynamic capabilities and innovation performance. Moreover, the moderating roles of parent patents granted before, parent knowledge diversity and joint venture knowledge diversity are recognized and are hypothesized as positively do moderate the effect of knowledge relatedness on innovation performance, but parent patents granted before and joint venture knowledge diversity are hypothesized as negatively tend to moderate the effect of knowledge learning on innovation performance. The findings support our prediction and. policy implications are discussed. |
| 關鍵字： | patents granted before, knowledge diversity, knowledge-based dynamic capabilities, innovation performance |
| 著作名稱： | The innovation and economic consequences of knowledge spillovers: fit between exploration and exploitation capabilities, knowledge attributes, and transfer mechanisms |
| 年度： | 2017 |
| 類別： |
期刊論文
Technology Analysis & Strategic Management
|
| 摘要： | The purpose of this study is to investigate the moderating roles of the attributes and transfer mechanisms of knowledge in the relationship between organisational capabilities and innovation and economic performance. Regression analysis on a sample of 120 Taiwanese firms was used to test our model. The findings suggest that the organisational capabilities of exploration and exploitation are positively related to innovation and economic performance. The effect of exploration on performance is positively moderated by tacit knowledge and adaptation knowledge transfer mechanisms. In contrast, exploitation is a stronger predictor of performance when organisations acquire well-defined knowledge and use replication knowledge transfer mechanisms. |
| 關鍵字： | Knowledge transfer; exploration; exploitation; knowledge attributes; transfer mechanisms; technological entrepreneurship; technology-intensive firms |
| 著作名稱： | Resource alignment, organizational distance, and knowledge transfer performance: the contingency role of alliance form |
| 年度： | 2017 |
| 類別： |
期刊論文
The Journal of Technology Transfer
|
| 摘要： | The main objective of this study was to examine empirically the moderating effects of two forms of alliances—equity-based and contract-based—on knowledge transfer performance. Using a quantitative analytical approach, the theoretical model and hypotheses in this study were tested based on empirical data gathered from the top 5000 Taiwanese companies listed in the yearbook published by the China Credit Information Service, Inc. in 2006. Data obtained from 107 valid and complete survey questionnaires were analyzed using correlation coefficients and multiple linear regressions. The results revealed that resource similarity was more positively associated with knowledge transfer performance when the alliance form is equity-based, whereas resource utilization was more positively related to knowledge transfer performance when equity-based alliances were adopted. In addition, organizational distance was more negatively related to knowledge transfer performance for equity-based alliances than for contract-based alliances. |
| 關鍵字： | Resource alignment, Organizational distance, Alliance form, Knowledge transfer |
| 著作名稱： | Ownership structure, independent board members and innovation performance: A contingency perspective |
| 年度： | 2016 |
| 類別： |
期刊論文
Journal of Business Research
|
| 摘要： | This study advances the research on corporate governance and innovation by investigating how technology diversity strategy and absorptive capacity shape the relationships between foreign ownership, independent board members and firm innovation in emerging economics. Using panel data from 138 Taiwanese firms, this study finds that the relationship between foreign ownership and innovation performance is negatively moderated by technology diversity strategy. The relationship between the proportion of independent board members on the board and innovation performance is positively moderated by technology diversity strategy, whereas the focal link is negatively moderated by absorptive capacity. These findings contribute to a better understanding of how the fit relationships of governance arrangements (foreign ownership and independent board members) with internal conditions (technology diversity strategy and absorptive capacity) influence firms ability to benefit from innovation activities. Finally, this study discusses the managerial implications and highlights future research directions. |
| 關鍵字： | foreign ownership, independent board members, innovation, technology diversity strategy, absorptive capacity |
| 著作名稱： | The relationship between team diversity and new product performance: The moderating role of organizational slack |
| 年度： | 2015 |
| 類別： |
期刊論文
IEEE Transactions on Engineering Management
|
| 摘要： | The relationship between team diversity and new product performance is often assumed to be linear. This assumption has been challenged conceptually and empirically, but results to date have been inconsistent. This study examines this issue based on behavioral theory and social identity theory. The empirical results generally supported our expectations of the inverse U-shaped relationship between team diversity and new product performance. We also hypothesized and found that organizational slack moderated the curvilinear relationship between team diversity and new product performance. Questionnaire survey on 118 new product development projects in Taiwanese firms is collected to test the hypotheses. We conclude by discussing the managerial implications of these findings for the use of team composition to the new product projects in personnel selection. |
| 關鍵字： | team diversity, organizational slack, new product development |
| 著作名稱： | Transfer mechanisms and knowledge transfer: The cooperativecompetency perspective |
| 年度： | 2014 |
| 類別： |
期刊論文
Journal of Business Research
|
| 摘要： | This study examines the role of transfermechanisms, including replication and adaptation, in knowledge transfer
from the cooperative competency perspective. This study tests the hypotheses in a sample of 120 knowledge transfer cases. The results indicate that transfer mechanisms relate positively to cooperative competency with partnering firms,which then improves knowledge transfer performance. The results provide evidence that cooperative competency plays a mediating role between transfer mechanisms and knowledge transfer performance. The findings of this study contribute to the theoretical development of a conceptual model for explaining the interrelationships among transfer mechanisms, cooperative competency, and knowledge transfer performance. The empirical evidence of the Sobel test in line with Baron and Kennys procedure and bootstrap analysis supports
the process-oriented view and indicates that cooperative competency mediates the effects of transfer mechanisms on knowledge transfer performance. Finally, this study discusses the managerial implications and highlights future research directions. |
| 關鍵字： | Transfer mechanisms, Replication, Adaptation, Cooperative competency, Knowledge transfer performance |
| 著作名稱： | Intellectual capital and new product development |
| 年度： | 2014 |
| 類別： |
期刊論文
Journal of Engineering and Technology Management
|
| 摘要： | Based on the knowledge-based view, we examined the relationships among various dimensions of intellectual capital, including human capital, organizational capital, and customer capital, and new product performance. Regression analysis was used to test the hypotheses in a sample of 93 firms. The results indicated that human capital and organizational capital are positively
related to customer capital which in turn has a positive effect on new product performance. This study contributes to the theoretical development of a conceptual model by examining the mediating role of customer capital in the
relation human capital and organizational capital with new product performance. The empirical evidences support our prediction and indicate that human capital and organizational capital can deliver a better new product performance primarily through improving customer capital. Managerial implications and future research directions are discussed. |
| 關鍵字： | human capital, organizational capital, customer capital, new product |
| 著作名稱： | Mobilizing human and social capital under industry contexts to pursue high-tech entrepreneurship |
| 年度： | 2013 |
| 類別： |
期刊論文
Innovation: Management, Policy & Practice
|
| 摘要： | Entrepreneurship is increasingly recognized as a critical enabling driver to the business enterprises and the
economic growth of nations. Accordingly, how to promote entrepreneurship has become a critical concern among academic scholars and business practitioners. The purpose of this study is to investigate how entrepreneurs mobilize their human and social capital under industry contexts to pursue entrepreneurship. Two prominent cases, Trend Micro (an anti-virus company) and Taiwan Semiconductor Manufacturing Company Ltd. (a semiconductor foundry company), are used to illustrate how entrepreneurs’ human capital and social capital fit with industry environment to identify opportunity and how entrepreneurs’ social capital can bring resources to transform the opportunity into successful new ventures. Managerial implications and future research directions are discussed. |
| 關鍵字： | entrepreneurship, human capital, social capital, industry context, TSMC, Trend Micro |
| 著作名稱： | The endogenous role of location choice in product innovations |
| 年度： | 2013 |
| 類別： |
期刊論文
Journal of World Business
|
| 摘要： | The location choice of product innovations is a prevalent phenomenon one that has received little attention in the literature. This study examines the ways in which comparative industry environment, technology and product characteristics, and entry timing affect the firm’s location choice of new product development activities between headquarters and foreign subsidiaries and the implications of location choice for performance. Our findings indicate that: (1) firms are more likely to locate their new product development activities at foreign subsidiaries in mainland China than at headquarters in Taiwan when the industry environment at foreign subsidiaries is more favorable, when technologies and products are more mature, and when the entry to mainland China’s market is earlier than that of its competitors; (2)
in general, firms locating their new product development activities at headquarters in Taiwan perform better than firms locating their new product development activities at foreign subsidiaries in mainland China after controlling for endogeneity bias; (3) firms locating their new product development activities at headquarters (at foreign subsidiaries) perform better than if they had located their new product development activities at foreign subsidiaries (at headquarters). Managerial implications and future research directions are discussed. |
| 關鍵字： | Location choice, New product development, Headquarters, Foreign subsidiaries |
| 著作名稱： | Branding vs. contract manufacturing: Capability, strategy, and performance |
| 年度： | 2013 |
| 類別： |
期刊論文
Journal of Business and Industrial Marketing
|
| 摘要： | Purpose – This study attempts to investigate the relationships among organizational capabilities, strategic choice, and firm performance and examine three questions: What are the relationships between organizational capabilities and the firm’s strategic choice – contract manufacturing and branding? Do branding firms perform better than contract manufacturing firms after controlling for endogeneity bias? Do firms usually choose their strategy (contract manufacturing/branding) appropriately to achieve a better performance under the conditions they encounter?
Design/methodology/approach – The empirical study employs a questionnaire approach to collect data from the population of the top 5,000 Taiwanese firms listed in the yearbook published by the China Credit Information Service Incorporation for testing the validity of the model and research hypotheses. This study uses a Heckman two-step estimation procedure and follows the procedure proposed by Shaver to examine the economic implications of strategic choice on firm performance.
Findings – Firms are more likely to adopt the branding strategy when they have better marketing and R&D capabilities while they are more likely to choose the contract manufacturing strategy when they possess superior manufacturing and process capabilities; in general branding firms perform better than contract manufacturing firms after controlling for endogeneity bias; and firms achieve a better performance if their strategic choice (contract manufacturing/branding) fits the conditions they encounter.
Research limitations/implications – This study contributes to the marketing literature by exploring an important issue of strategic choice (contract manufacturing or branding) and contributes to the strategy literature by proposing the endogenous role of strategic choice in the relationship between organizational capabilities and firm performance.
Practical implications – Firms should take into account organizational capabilities when choosing a contract manufacturing strategy or branding strategy. Further, managers should not ignore matching their strategic choice (contract manufacturing/branding) with the conditions they encounter in order to optimize firm performance.
Originality/value – The strategic choice of branding or contract manufacturing is a prevalent phenomenon that has received little attention in the strategy and marketing literature. Based on the competence-based perspective, this study examines the relationships among organizational
capabilities, strategic choice, and firm performance. |
| 關鍵字： | Branding, Contract manufacturing, Organizational capabilities, Strategic choices, Firm performance, Brands, Contract workers, Business performance, Organizational performance, Taiwan |
| 著作名稱： | Knowledge management capacity and organizational performance: The social interaction view |
| 年度： | 2011 |
| 類別： |
期刊論文
International Journal of Manpower
|
| 摘要： | Purpose – This study aims to investigate the relationship between knowledge management capacity and organizational performance from the social interaction perspective.
Design/methodology/approach – The empirical study employs a questionnaire approach. The sample for this study is drawn from the population of the top 5,000 Taiwanese firms listed in the yearbook published by the China Credit Information Service Incorporation. Regression analysis is
used to test the hypotheses in a sample of 105 Taiwanese firms.
Findings – The findings suggest that two assessments of knowledge management capacity, knowledge acquisition and dissemination, and the communication factor of social interaction are positively related to organizational performance. Further, social interaction has complementary or synergistic interaction effects with knowledge management capacity on organizational performance.
Practical implications – Given the need for the use of knowledge management capacity as an enabler to improve organization outcome, firms need to be aware that social interaction would moderate the link between knowledge management capacity and organizational performance.
Therefore, firms should pay special attention to formulate appropriate social interaction conditions under which knowledge acquisition and dissemination are most likely to enhance organizational performance.
Originality/value – This study contributes to the literature by theoretically developing a conceptual
model and then empirically examining the relationships among knowledge management capacity, social interaction, and organizational performance. |
| 關鍵字： | Knowledge management capacity, Social interaction, Organizational performance. Competitive advantage, Management effectiveness, Taiwan |
| 著作名稱： | Knowledge management and innovativeness: The role of organizational climate and structure |
| 年度： | 2010 |
| 類別： |
期刊論文
International Journal of Manpower
|
| 摘要： | Purpose – The purpose of this paper is to investigate the effects of organizational climate and structure on knowledge management and firm innovativeness from the social capital and social network perspectives.
Design/methodology/approach – The empirical study employed a questionnaire approach. The sample for this study was drawn from the population of the top 5,000 Taiwanese firms listed in the yearbook published by the China Credit Information Service Incorporation. Regression analysis was
used to test the hypotheses in a sample of 146 Taiwanese firms.
Findings – The findings suggest that knowledge management is positively related to firm innovativeness. In addition, the effect of knowledge management on innovativeness is positively moderated by supportive climate and decentralized, integrated, and less formalized structure. The study also examines the effects of organizational climate and structure on knowledge management
and the results indicate that innovative and supportive climate are positively related to knowledge management. When the organizational structure is less formalized, more decentralized and integrated, knowledge management is more enhanced.
Practical implications – Firms need to be aware of the critical role of organizational structure and climate in the transition process of knowledge management to innovative products or services.
Originality/value – This study contributes to the literature by investigating the relationships among organizational contexts of climate and structure, knowledge management, and firm innovativeness from the social capital and social network perspectives. |
| 關鍵字： | Knowledgemanagement, Innovation, Organizational structures, Social capital, Networking, Taiwan |
| 著作名稱： | Does Partner Asymmetry Facilitate Innovation Speed? Organizational Learning and Social Exchange Perspectives |
| 年度： | 2024 |
| 類別： |
期刊論文
IEEE Transactions on Engineering Management
|
| 摘要： | The right partner and high innovation speed are crucial for a successful research and development (R&D) alliance
in the high-tech industry. Does homogeneity or heterogeneity between partners benefit innovation speed? This study examined the links between partner asymmetries (technological heterogeneity and network resource asymmetry) and innovative speed from both economic and social dual perspectives by focusing on biopharmaceutical
industries. The results revealed an inverse U-shaped relationship between technology heterogeneity and innovation speed. In addition, a positive linear relationship exists between network resource asymmetry and innovation speed for 1991–2000 alliances and for biotech–biotech partner-type alliances; significantly negative moderating effects of time to market occurred on these linear relations. Finally, this study makes important theoretical and practical contributions to partner selection literature on R&D alliances in the biopharmaceutical industry. |
| 關鍵字： | Innovation speed, organizational learning theory, partner asymmetry, research and development (R&D) alliance, social exchange theory. |
| 著作名稱： | Knowledge management and innovation: Evidence of international joint venture |
| 年度： | 2023 |
| 類別： |
期刊論文
Scientometrics
|
| 摘要： | In today’s business environment with its fast-growing communication and information technologies, knowledge management (KM) capabilities are a valuable source of innovation. However, little is known about the KM capabilities that lead to international joint venture (JV) innovation and whether their effect depends upon the diversity of JV knowledge. We examine the impact of dependence on internal knowledge, knowledge proliferation and knowledge development control on JV innovation and how these effects are moderated by the diversity of JV knowledge. Negative binomial regression was used to test the hypotheses in a panel data of 366 international joint ventures. The findings support our prediction that knowledge proliferation and the control of knowledge development both stimulate JV innovation. This relationship is stronger in firms with a high degree of JV knowledge diversity. The results of this study can reconcile contradictory findings from previous studies by demonstrating the potential impact of KM capabilities on JV innovation. |
| 關鍵字： | knowledge management; JV knowledge diversity; JV innovation activities |
| 著作名稱： | Firm-specific advantages-product innovation capability complementarities and innovation success: A core competency approach |
| 年度： | 2018 |
| 類別： |
期刊論文
Technology in Society
|
| 摘要： | The purpose of this study builds on a core competency perspective to examine the relationships among firm-specific advantages, product innovation capability, and innovative performance. This study propose that the role of product innovation capability is different in the relationships between two dimensions of firm-specific advantages (R&D orientation and marketing orientation) and the innovative performance. Regression analysis was used to test the hypotheses in a sample of 150 new product development cases. The empirical findings indicate that product innovation capability positively moderates the relationship between marketing orientation and innovative performance while R&D orientation affects the innovative performance primarily through the mediating effects of product innovation capability. Managerial implications and future research are discussed. |
| 關鍵字： | Firm-specific advantages, Product innovation capability, Innovative performance |
| 著作名稱： | 魚與熊掌不可兼得？技術與市場之間的抗衡 |
| 年度： | 2020 |
| 類別： |
期刊論文
產業與管理論壇
|
| 摘要： | 2017年Apple公司遭遇iPhone銷量下滑的危機，為探討Apple公司在智慧型手機產業之新產品開發策略，本研究採用技術推與市場拉作為主要脈絡，並利用科技接受模式分析消費者對於現有Apple公司之產品-iPhone的看法，並透過問卷調查法獲取初級資料，再以文獻、報導作為次級資料輔以進行，最後綜合研究結果與論述針對iPhone之新產品開發提出概括性的策略建議。研究分析結果分述如下：(1)產品操作複雜程度證實會負向影響產品硬體與產品品質之關係(2)消費者對硬體壽命、效能的滿意度會受產品品質影響，但對產品所傳遞之價值與感受除了會受產品品質影響外，同時也會受到產品硬體規格所影響(3)過度增加硬體壽命、效能形成的滿意度無助於使用者構成重複購買行為，產品傳遞之價值與感受則有助於構成重複購買行為(4)透過研究發現，使用者對於Apple公司之願景與理念可能不甚了解或不認同，可能成為構成重複購買的阻力。 |
| 關鍵字： | 科技接受模式、智慧型手機、新產品開發、技術、市場 |
| 著作名稱： | 線上企業創造鎖入效應之策略分析 |
| 年度： | 2019 |
| 類別： |
期刊論文
台大管理論叢
|
| 摘要： | 線上企業如何創造鎖入效應以維持長久的競爭優勢，乃是當前網際網路創新服務熱潮下一個非常重要的策略性議題。著眼於過去管理理論對線上企業如何創造鎖入效應之解釋尚缺乏一個整體性的探討。在分析基礎上，本研究透過質性研究之隱喻分析，立基於花與蜜蜂之間互動模式之探索，提出線上企業與顧客間鎖入效應的六種因素，包括(1)轉換成本；(2)網絡外部性；(3)品牌形象；(4)線上服務系統；(5)顧客認知價值；(6)核心資源。本研究並且藉由Facebook、YouTube、LINE等三個成功的線上企業如何創造顧客鎖入效應之分析，提出一個具體且循序的策略性架構，即「支援策略、吸引策略、成癮策略與擴散策略」。最後，據此提出相關的理論與實務建議。 |
| 關鍵字： | 鎖入效應、線上企業、隱喻分析 |
| 著作名稱： | 探討資源基礎理論創造組織核心能力之價值-以優人神鼓心靈修練為例 |
| 年度： | 2018 |
| 類別： |
期刊論文
科技管理學刊
|
| 摘要： | 從資源基礎理論的觀點而言，核心能力是組織創造價值非常重要的關鍵。 然而，過去研究往往著重於核心能力的解釋及應用。隨著競爭愈形劇烈，藉由 員工發展核心能力與創造價值的思維應有所轉變，因為組織在創造核心能力與 價值上常常出現力有未逮之情況。歸結此一缺憾，常是因為員工缺乏身心安定 的支持力量，特別是在心靈層次的提昇。為填補此一研究缺口，本研究以單一、 縱斷面之質性個案研究，解釋優人神鼓此一優秀的表演團體，如何成功地經由 心靈層次的自我覺知修練能力，轉變成為組織的核心能力，進而融入其表演技 藝中，最後在心靈修練之基礎上，創造品牌、社會與教育等多元價值。在理論 貢獻上，本研究填補過去研究在發展核心能力時忽視心靈層面之研究缺口。在 實務貢獻上，本研究則強調組織在透過核心能力創造競爭優勢或創造價值時， 應能重視心靈修練對於活化核心能力之重要性。 |
| 關鍵字： | 資源基礎觀點、核心能力、心靈修練、價值創造、優人神鼓 |
| 著作名稱： | Success catalyst or hidden impediment? How does the time tomarket alter the innovative performance effect of technological heterogeneity and network resource asymmetry |
| 年度： | 2015 |
| 類別： |
期刊論文
International Journal of Science and Engineering
|
| 摘要： | Research and development (R&D) alliance is of great importance among various strategic alliances in high-tech industries, and it has become a vital strategy for many corporations to achieve competitive advantage in international business. This study aims to examine the links between network resource asymmetries and innovative performance from both economic and social dual perspectives and focusing on biopharmaceutical industries. We found that there are no significant linear or non-linear relationships between technological heterogeneity and innovative performance, while an inverse U-shaped relationship between network resource asymmetry and innovative performance was observed. Furthermore, time to market weakens the positive relationship between network resource asymmetry and innovative performance when the alliance was created by contract without financial investment and biotech-pharm (BP) partner type alliances. Overall, this study makes important theoretical and practical contributions to partner selection literature on R&D alliances in the biopharmaceutical industry. |
| 關鍵字： | Technological Heterogeneity, Network Resource Asymmetry, Time to Market, Innovation, Biopharmaceutical Industry |
| 著作名稱： | 組織變革與資訊科技對組織績效影響之研究 |
| 年度： | 2008 |
| 類別： |
期刊論文
組織與管理
|
| 摘要： | 本研究的目的是探討組織變革、資訊科技與組織績效之間的關係。本研究 以105家台灣企業為樣本，採用迴歸分析來驗證所提出之研究假設。研究結果 顯示組織結構變革及資訊科技投資與組織績效有正向關係，而作業變革與組織
績效則有負向關係；另外，資訊科技與組織結構變革對於組織績效之影響具有
互補作用。本文最後提出結論與建議，可做為企業界與後續研究者參考。 |
| 關鍵字： | 組織變革、資訊科技、組織績效 |
| 著作名稱： | How Does Digital Transformation Contribute Firm Performance with the Influence of Intellectual Capital and Organization Ambidexterity from Resource-based View |
| 年度： | 2023 |
| 類別： |
會議論文
|
| 摘要： | In todays technological era, digital platforms have become an integral part of our daily lives and a crucial component of business operations. The adoption of new technologies, acquisition of expertise, and active contribution of employees and management are ongoing processes necessary for digital transformation, which is imperative for businesses of all sizes. Additionally, this transformation requires a corporate shift in communication and social network usage. This research investigates the resource-based views relationship between intellectual capital, organizational ambidexterity, digital transformation, and performance outcomes. The study surveyed 209 companies in Taiwan, and the datas validity was assessed through structural equation modeling (SEM) and confirmatory factor analysis (CFA). The findings indicate that intellectual capital plays a significant role in initiating digital change, but organizational ambidexterity can reduce this effect. Digital transformation can also act as a mediator between intellectual capital and performance outcomes. |
| 關鍵字： | digital transformation, performance outcome, intellectual capital, organization ambidexterity, resource-based view |
| 著作名稱： | Elevated Performance of the Smart City–A Case Study of the IoT by Innovation Mode |
| 年度： | 2019 |
| 類別： |
會議論文
|
| 摘要： | The concept of the smart city has been created in response to the increasing numbers of
people living in cities. Just as the development of technology has evolved rapidly, smart life
has also emerged. The goal of the smart city is one day to enable all affairs of daily life to be
completed with the single touch of a finger through cutting-edge technology. New and
innovative information must be applied effectively to the industry. With the industrial
revolution, propelled by the Internet of Things (IoT), big data and the cloud platform have
birthed the "smart city," integrating the IoT and the cloud through mobile devices and
applying technology to fields like logistics, finance, healthcare, recreation, surveillance, and
traffic transportation, thus providing people with greater well-being and convenience.
Following the era of the big data knowledge economy, the IoT has become an
important pillar of national economic development. The IoT is expected to provide
substantial support for continued and sustainable development of the smart city. Therefore,
effective use of the IoT has become an important topic in smart city development. The
purpose of this study is to build a conceptual framework of service innovation, relying on the
smart city case of Taiwan. Based on a literature review, in-depth interviews, and case
interviews, the proposed conceptual framework of IoT is rooted in the market, policy, and
technical aspects. It incorporates eight steps: composition of the project team, service idea
generation, service idea screening, development concept selection, design and development,
service testing, commercialization, and service quality, to generate new service value and
thereby create customer satisfaction. In fact, the IoT is designed to support the smart city
vision; thus, this paper describes the various innovation modes of the smart city. Furthermore,
the paper presents and discusses the technical solutions and best-practice guidelines adopted
in the Taiwan Smart City project. Finally, it discusses the meaning and future research
direction of the smart city through the use of the IoT.
With wave after wave of digital development civilizing the city’s evolution and with the
phenomenon of Internet access through mobile phones for each person, the smart city of human
factors is clearly coming. |
| 關鍵字： | Internet of Things (IoT), Service value, Service innovation, Customer participation, Smart city, Telecommunications services, Innovation model |
| 著作名稱： | The strategic choice for applying government subsidized R&D: The relationship among organizational resources and capabilities, strategy, and performance |
| 年度： | 2018 |
| 類別： |
會議論文
|
| 摘要： | Government subsidized R&D projects have been widely employed to promote innovation and R&D activities in most OECD countries. From the firms’ perspective, the strategic choice to participate or not to participate in government subsidized R&D projects affects its performance. Given the much-debated nature and in-practice importance, this study attempts to investigate the relationships among organizational resources and capabilities, strategic choice, and firm performance. The empirical study employs data from the Taiwan Economic Journal (TEJ) for its timely verified financial data of listed companies in Taiwan. We analyze the behavior of Taiwanese high-tech firms in electronics and biotechnology industry while they consider applying for the R&D subsidy from Industrial Technology Development Program (ITDP) sponsored by Taiwanese government. We examined the relationship between organizational resources and capabilities and the inclination towards the strategic choice of participating in the ITDP, and evaluated their respective performance with a control of endogeneity bias by implementing Heckmans two-stage estimation procedure. Our findings suggest that the tendency of the strategic choice to participate in government subsidized R&D project is strongly correlated with a firm’s absorptive capabilities. The strategic choice of participating or not to participating in ITDP in theoretically appropriate conditions is able to enhance firm performance. |
| 關鍵字： | Organizational slack resources, absorptive capability, firm performance, government subsidy, Industrial Technology Development Program (ITDP) |
| 著作名稱： | Learning-from-Parents: exploitative knowledge acquisitions and the innovation performance of joint venture |
| 年度： | 2017 |
| 類別： |
會議論文
|
| 摘要： | This article examines the effects of joint venture’s exploitative knowledge acquisition on its innovation performance under the contexts of joint venture-parent similarity in technology, industry and country. We suggest that there is an inverse U-shaped relationship between joint venture’s exploitative knowledge acquisition and innovation performance. Moreover, the moderating role of joint venture-parent similarity in technology and country are recognized and are hypothesized as positively moderate the effect of exploitative knowledge acquisition on innovation performance, but industrial similarity is recognized and hypothesized as negative moderator. Negative binomial regression was used to test the hypotheses in a panel data of 183 joint venture cases and the findings support our prediction. The results of this study can help reconciling contradictory findings from previous studies by demonstrating the potential impact of exploitative knowledge acquisition on innovation performance. |
| 關鍵字： | exploitation, knowledge acquisition, technological strategy, similarity, innovation performance |
| 著作名稱： | Mobilizing service innovation to improve service performance - A case study of Fareastone Telecommunications Inc. |
| 年度： | 2016 |
| 類別： |
會議論文
|
| 摘要： | Following the era of the knowledge economy, service industry has become an important pillar of the national economic development. Therefore, how to effectively conduct service innovation has become an important topic for industry to explore. The purpose of this study was to build a conceptual framework of service innovation, from Fareastone Telecommunications Inc, a telecommunication company case from Taiwan. Through literature review and interview, conceptual framework of service innovation was rooted in the market side, the policy side and technical side and then expand the eight steps, including the composition of the project team, the service idea generation, service idea screening, development concept selection, design & development, service testing, commercialization, service quality, and ultimately generating new service value, thereby creating customer satisfaction. Finally, managerial implications and future research directions are discussed. |
| 關鍵字： | Service innovation, Service value, Customer participation |
| 著作名稱： | The moderating effects of business strategies on the curvilinear relationships between corporate social (ir)responsibility and firm performance |
| 年度： | 2016 |
| 類別： |
會議論文
|
| 摘要： | By distinguishing the differences betweencorporate social responsibility (CSR) andcorporate social irresponsibility (CSiR), we propose double U-shaped relationships between CSR and corporate firm performance (CFP) as well as CSiR and CFP. The relationshipsenlighten the coexistence of positive and negative social involvements of companies,and help to explain the mixed results between social and financialperformance discussed by researchers. Moreover, business strategies such as cost leadership and differentiation have positive moderating effects on CSR-CFP relationship, but negatively moderate the relationship between CSiR and CFP. Finally, this study discusses the managerial implications and highlights future research directions. |
| 關鍵字： | Business strategies, Corporate social responsibility, Firm performance |
| 著作名稱： | Firm-specific advantages-product innovation capability complementarities and innovation success: A core competency approach |
| 年度： | 2016 |
| 類別： |
會議論文
|
| 摘要： | The purpose of this study builds on a dynamic capabilities perspective to examine the relationships among firm-specific advantages, product innovation capability, and innovative performance. We propose that the role of product innovation capability is different in the relationships between two dimensions of firm-specific advantages (R&D orientation and marketing orientation) and the innovative performance. Regression analysis was used to test the hypotheses in a sample of 130 new product development cases. The empirical findings indicate that product innovation capability positively moderates the relationship between marketing orientation and innovative performance while R&D orientation affects the innovative performance primarily through the mediating effects of product innovation capability. Managerial implications and future research are discussed. |
| 關鍵字： | firm-specific advantages, product innovation capability, innovative performance |
| 著作名稱： | Fuzzy markup language with genetic learning mechanism for invention patent quality evaluation |
| 年度： | 2015 |
| 類別： |
會議論文
|
| 摘要： | Patent quality evaluation and applications are important issues for new products generation. In recent years, Taiwan government also actively pushes the patent-related laws and rules to strengthen the development of national patent technologies and their protection utility. In order to deal with large amounts of patent information to enhance the patent expansibility and technology transfer possibility, this study proposes genetic fuzzy markup language (GFML) for patent quality evaluation. First, some patent gazettes are downloaded from Taiwan intellectual property office (TIPO) website. The GFML is used to describe the knowledge base and rule base of the patent’s quality evaluation based on the evaluation index of Japan patent office (JPO) and intellectual property quotient (IPQ). Additionally, the patent quality evaluation ontology is also constructed. Then, we infer each patent’s quality comprehensive evaluation based on the constructed ontology. We also adopt the genetic algorithm (GA) to improve the performance of the proposed method. Experimental results show that the proposed mechanism is feasible for the patent quality evaluation. |
| 關鍵字： | Genetic Algorithm, Ontology, Fuzzy Markup Language, Patent Quality Evaluation, Patent Recommendation |
| 著作名稱： | The entry mode evolution in a transitioning economy: The roles of parent capacity, industry relatedness, and external environment. |
| 年度： | 2015 |
| 類別： |
會議論文
|
| 摘要： | This study investigates the relationship between parent capacity and entry mode evolution and the moderating effects of industry relatedness and external environment on the relationship by using the panel data from 318 entry mode cases. On the basis of the resource-based view, the results indicate that parent capacity, in terms of absorptive capacity and subsidiary density, plays an important role in affecting entry mode evolution. In addition, industry relatedness and external environment, in terms of infrastructure quality and industrial growth, positively moderate the relationship between absorptive capacity and entry mode evolution, while negatively affect the relationship between subsidiary density and entry mode evolution. This study extents our knowledge about the impact of parent capacity on entry mode evolution under the contingency of industry relatedness and external environment. Managerial implications and future research directions are discussed. |
| 關鍵字： | entry mode evolution; parent capacity; industry relatedness; external environment |
| 著作名稱： | Cooperative mode as a contingency factor in inter-organizational strategic alliance |
| 年度： | 2014 |
| 類別： |
會議論文
|
| 摘要： | Strategic alliance constitutes a strategic area of management research. However, little is known about the circumstances under which one particular cooperative mode is the most appropriate and the other one is not. The main objective of this study is to empirically examine the moderating effects of two distinct degrees of cooperative mode: degree of replication and adaptation on two dimensions of alliance performance: innovative and financial performances. Using the quantitative analytical approach, the theoretical model and hypotheses in this study were tested based on empirical data gathered from the top 5000 Taiwanese companies listed in the yearbook published by the China Credit Information Service Incorporation in 2011. Data obtained from the 120 valid and complete survey questionnaires were analyzed using the
correlation coefficients and multiple linear regressions. The results revealed that internal intention was more positively associated with the alliance performance when the cooperative mode belongs to a higher degree of adaptation and a lower degree of replication; external
intention was more positively related to alliance performance when adopting a higher degree of replication and a lower degree of adaptation. In addition, involvement degree was more positively related to alliance performance when adopting a higher degree of adaptation and a lower degree of replication. The study has bridged the literature gaps in such that it offers empirical evidence and advances our understanding of how the fit relationships of cooperative mode with the recipients’ intentions and involvement degree influence their ability to benefit from strategic alliance in innovative and financial performance. |
| 關鍵字： | cooperative mode, contingency, strategic alliance |
| 著作名稱： | 企業生態鏈與消費者行為之分析與研究 |
| 年度： | 2023 |
| 類別： |
會議論文
|
| 摘要： | 消費者行為一直是企業在探討的問題，在不同的地區、不同的年紀甚至是不同的性別，在消費行為上面都會有所差異，企業的商業模式也是如此，從以前以企業本身為中心的商業模式，到現在是以消費者為主的銷售模式，為了讓消費者對於企業具有黏著度，企業也開始去了解消費者的習性，比如消費者的生活習慣、品牌行銷對於他們消費習慣的影響等。在當今的社會裡面，企業也不只是要專注於如何銷售商品，更重要的是如何與消費者產生強連結，成為完整的「企業生態鏈」，讓雙方互利互惠。
本研究以台灣的消費者為研究對象，以實體問卷的模式發放問卷，共計回收有效問卷85份，以SPSS作為主要分析工具，進行信效度分析、描述性統計與迴歸分析，以驗證本研究所提出的假設。本研究結果如下：
1. 品牌行銷對組織自我管理與品牌滿意度具有中介效果
2. 品牌行銷對企業形象與品牌滿意度具有中介效果
3. 技術專屬性負向調和組織自我管理與品牌行銷之間的關係
4. 技術專屬性負向調和企業形象與品牌行銷之間的關係
5. 品牌知名度負向調和品牌行銷與品牌滿意度之間的關係
6. 品牌熟悉度負向調和品牌行銷與品牌滿意度之間的關係
現今社會關於企業生態鏈的研究目前不多，因為企業生態鏈這樣的觀念在台灣的企業來說並不普及，而許多相關的研究都是針對品牌延伸，例如：林少龍（2011）的「品牌延伸相似度與品牌延伸評估之關係：認知需求的干擾角色」等論文，或是單獨去討論品牌價值的論文，例如：吳美芳（2021）的「品牌價值、企業社會責任與資金成本之關聯性研究」等論文，也有針對個別例子進行分析的論文，例如：蔡良義（2022）的「臺灣鹽品產業傳統與現代的更迭：SCP模型與生態鏈策略」，針對台灣鹽品這個特別的個案進行內部的分析，但是以上的例子都只有敘述案例，並沒有針對整個大環境的研究。而在這樣變化莫測的環境裡面，過去的研究和學者都是在探討企業的型態或品牌對於企業的影響，但是在現代的消費行為裡，企業與消費者之間的關係反而是更需要去重視的，因為在科技發達的現代，已經不再是企業去主導整個市場的需求，而是消費者的個人生活型態、價值觀等等或去影響到消費市場的走向。根據本研究迴歸分析的回饋以及數據分析，企業生態鏈與消費者行為卻是有一定的相關性，包括：品牌行銷、品牌知名度、組織自我管理、企業形象等，而這些分析的數據，可以為企業未來的策略發展作為指標參考。
|
| 關鍵字： | 企業生態鏈(enterprise ecological chain)、品牌價值(brand value)、消費者行為(consumer behavior)、品牌行銷(brand marketing)、企業形象(corporate image) |
| 著作名稱： | 打群架?生態鏈策略與消費者生活型態對市場行為之影響 |
| 年度： | 2022 |
| 類別： |
會議論文
|
| 摘要： | 本研究以量化的方式從消費者觀點探討生態鏈對企業帶來的價值創造，並加入消費者行為對生態鏈與市場的影響，藉由問卷調查法，蒐集267筆小米消費者的生活型態及對品牌價值的觀點，以中介作用與調和作用進行分析，探討生態鏈策略對市場行為的演化路徑。過去研究主要以質化進行，忽略消費者面向，並對生態鏈策略的價值創造尚缺驗證，爰此，本研究藉量化消費者觀點來驗證生態鏈策略的可行性。藉由研究結果可知，生態鏈的建構能為企業創造價值，提高生態鏈的關聯程度則有助於強化品牌認同並增加市場行為。本研究建議生態鏈建構應以企業核心事業向外延伸，以達到較高的形象契合度，並以消費者生活型態為基礎擬定行銷策略。在研究限制上，生活型態構面、樣本數、樣本結構仍缺乏完整性，在產業與地域上仍需進一步驗證。 |
| 關鍵字： | 企業生態鏈、消費者生活型態、品牌價值、品牌延伸、智慧型手機 |
| 著作名稱： | 打造生態圈-台灣服飾配件產業之經營與發展策略探討 : 以明林蕾絲為例 |
| 年度： | 2022 |
| 類別： |
會議論文
|
| 摘要： | 本研究在探討大環境變動下，明林蕾絲得以生存的競爭策略，在產業面臨人工原物料上漲的情況下，除了資本雄厚的大公司得以生存，剩下岌岌可危的小公司，都要考驗應變能力，明林蕾絲從一開始是專做服飾配件，之後預期未來鈕扣等服飾配件批發市場飽和，創辦人洞燭先機，決定走向產品定位較高的蕾絲產業，在成長的過程中，利用產品客製化帶來大量的訂單，但同時也帶來高昂的製作成本，因此需要透過轉型以解決經營困境。本研究採用質性方法，先透過資料的收集匯整出問題，並針對問題設計成訪談大綱，利用深入訪談的方式探討當時面對逆境如何做決策及考量點，並如何規劃達到未來的目標。最終研究結果顯示，明林蕾絲利用特有的技術和產品可高度客製化的部分受消費者青睞，也運用自身的應變能力化解成本過高的問題，與消費者建立良好的溝通管道可以快速解決問題，與供應商保持良好的合作關係走向更長久的未來，因此在大環境變化中穩定成長，成功在市場上佔有一席之地。 |
| 關鍵字： | 經營策略、生態圈、服飾配件產業、明林蕾絲 |
| 著作名稱： | 平台雙元性策略是否是好策略-資源 基礎與核心能耐觀點 |
| 年度： | 2021 |
| 類別： |
會議論文
|
| 摘要： | 策略選擇影響著公司的目標規劃與績效成果，本研究主要探討公司在本身核心能耐限制下，如何進行平台雙元性策略選擇，進而影響組織績效，透過台灣上市櫃中的貿易百貨業、電子商務、餐飲服務、文創產業等四種領域中的145間共2855個觀測值做為本研究研究樣本，彙整出以已吸收寬裕資源、未吸收寬裕資源、創新能耐、行銷能耐為本研究構面，透過統計軟體STATA以及「Heckman二階段估計法之迴歸分析」進行分析，提升本研究的可參考度，最後用此研究方法驗證本研究之假設。
研究結果發現：當公司擁有較豐富的已吸收寬裕資源及行銷能耐會提高企業選擇平台雙元性策略，進而提升本身的組織績效。
|
| 關鍵字： | 平台雙元性策略、寬裕資源、核心能耐、組織績效、Heckman兩階段迴歸 |
| 著作名稱： | 智慧聯網生產型態勞動力變動促進產業提升研究 |
| 年度： | 2020 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 以內部行銷與品牌形象探討顧客購買意願的影響因素 |
| 年度： | 2020 |
| 類別： |
會議論文
|
| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 建構顧客導向之知識庫-以大成長城飼料廠為例 |
| 年度： | 2015 |
| 類別： |
會議論文
|
| 摘要： | 本研究主要探討企業透過知識的運用以因應環境市場的需求，探討知識在內部環境及外部環境各階段的交互作用，最後建構以顧客為導向的知識庫以解決顧客需求，並提高公司的競爭力。在Nonaka (1995)及Nonaka et al. (2014)所提出的知識螺旋理論中，每家企業中所運用的方式皆為不同，對大成長城飼料廠而言雖然是製造業，但最終導向依然是以顧客需求為主。以飼料廠而言為滿足顧客需求，首要著重點就在於技術的改良與提昇，而技術也是知識的一種，它如同知識在組織間流通與產出一樣重要。組織本身並不會產出知識，而是要透過人與人之間的互動、學習、觀察，共同累積與創造而成，也說明知識螺旋在企業中的重要性。研究中除了組織內技術的提昇、流動、產出、運用之外，最終目標也將以技術來滿足顧客需求，並建立起以顧客為導向的知識庫。 |
| 關鍵字： | 知識螺旋、顧客關係、知識創造 |