| 著作名稱： | How Does Health-Related Advertising with a Regulatory Focus and Goal Framing Affect Healthy Behavior Intentions? |
| 年度： | 2017 |
| 類別： |
期刊論文
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
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| 摘要： | The health costs of colorectal cancer have increased over the years in Taiwan. The National Health Insurance Administration (NHI) and the Health Promotion Administration of the Ministry of Health and Welfare (MOHW) in Taiwan advocate that people have to change their unhealthy behaviors; however, the number of patients of colorectal cancer is increasing annually. This research discussed the effects of healthy diet advocacy advertisements (ads) on healthy diet behavior intentions as influenced by the interactions between regulatory focus theory (RFT) and message framing effects. Both regulatory focus theory and message framing effect were discussed for the relationship between advertisement and behavior change in many fields, such as health-related behavior, pro-environmental behavior, consumer choice, etc. We executed an experiment with four different types of public health advocacy ads. A 2 (regulatory focus: promotion vs. prevention) × 2 (message framing: gain framing vs. loss framing) two-factor experiment was adopted, and 201 valid participants responded to the questionnaire. Results indicated that if the ad’s regulatory focus is promotion focus, viewers’ attitudes toward the ad and their behavior intentions are more positive when the slogan of the ad is gain framing rather than loss framing via the multiple analysis of variance (MANOVA), and vice versa. Respondents found the communication easier to comprehend when the ads evoked the respondents’ regulatory focus and applied the appropriate message framing, thus improving the efficacy of health-related advertising. We offer suggestions regarding the future use of health-related advertising for the MOHW. |
| 關鍵字： | regulatory focus theory; message framing; healthy advertisement; attitude toward healthy advertisement; behavior intention |
| 著作名稱： | Chang, Chiao-Chen, Lin, Chia-Yen, Chen, Yu-Chin and Chin, Yang-Chieh, (2009), “Predicting Information-Seeking Intention in Academic Digital Libraries”, The Electronic Library, 27(3). (forthcoming). |
| 年度： | 2009 |
| 類別： |
期刊論文
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| 著作名稱： | Chia-Yen Lin. (2008) “Evaluation of Explanation Effects on Consumer Perceptions” Social Behavior and Personality, 36(3), 373-384. |
| 年度： | 2008 |
| 類別： |
期刊論文
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| 摘要： | |
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| 著作名稱： | Jen-Hung Huang, Chia-Yen Lin. (2007) “Effect of Advance Explanations on Customer Perceived Justice, Satisfaction and Loyalty Improvement” Social Behavior and Personality. 36(1), 65-66. |
| 年度： | 2007 |
| 類別： |
期刊論文
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| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Promote health or prevent disease? The effects of health-related advertising on eating behavior intention. |
| 年度： | 2015 |
| 類別： |
期刊論文
International Journal of Environmental Research and Public Health
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| 摘要： | The health medical costs of colorectal cancer are increasingly higher in Taiwan. The National Health Insurance Administration (NHI) and The Health Promotion Administration of the Ministry of Health and Welfare (MOHW) in Taiwan encourage individuals to adopt an earnest approach to healthy behavior through advocacy advertising.
However, the number of colorectal cancer patients continues to increase annually. Our study explored the effects of health-related advertisements (ads) on healthy behavior intentions as influenced by regulatory focus theory (RFT) and construal level theory (CLT). We conducted an experiment with different public health advocacy ads. A 2 (regulatory focus: promotion vs. prevention) × 2 (temporal distance: one month vs. one year) × 2 (graphics-text ratio:
more pictures and less text vs. fewer pictures and more text) three-factor experiment was adopted. The multiple analysis of variance (MANOVA) results revealed that ads with higher construal levels (i.e., more text) had greater effects with a promotion-oriented regulatory focus. However, no significant differences were found in either attitude toward the ads or behavior intention when the regulatory focus was prevention. In addition, according to the young testers and those who were psychologically distant from colorectal cancer, different temporal distances and different construal levels had no statistically significantly effects on attitudes toward advertising or on behavior intentions. The results revealed that viewers found the information easier to understand when the ads triggered the regulatory focuses of the viewers and applied an appropriate graphics-text ratio, which resulted in favorable health-related advertising effectiveness. Thus, we provide two suggestions regarding the use of health-related advertising for MOHW in the future. |
| 關鍵字： | temporal distance; regulatory focus; construal level; attitude toward advertising; behavior intention |
| 著作名稱： | Effects of system characteristics on traveler’s adopting a web-based advanced traveler information system |
| 年度： | 2014 |
| 類別： |
期刊論文
PROMET - Traffic&Transportation
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| 摘要： | This study proposes a behavioral intention model that integrates information quality, response time, and
system accessibility into the original technology acceptance model (TAM) to investigate whether system
characteristics affect the adoption of Web-based advanced traveler information systems (ATIS). This study
empirically tests the proposed model using data collected from an online survey of Web-based advanced
traveler information system users. Confirmatory factor analysis (CFA) was performed to examine the reliability
and validity of the measurement model, and structural equation modeling (SEM) was used to evaluate the
structural model. Results indicate that three system characteristics had indirect effects on intention to use
through perceived usefulness, perceived ease of use, and attitude toward using. Information quality was the
most important system characteristic factor, followed by response time and system accessibility. This study
presents implications for practitioners and researchers, and suggests directions for future research. |
| 關鍵字： | Web-based advanced traveler information system (ATIS), System characteristics, Travelers’ adoption, Technology acceptance model (TAM), Behavioral intention model |
| 著作名稱： | 情緒勒索、工作壓力與滿足對大專實習生畢業後工作意願之影響 |
| 年度： | 2015 |
| 類別： |
期刊論文
玉山通識論叢
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| 摘要： | College student interns working at a business is a trend now. With the popular of business internship, this study tries to investigate the intern’s behavior during the train period and their intense to back the organization after graduation. The results of our research indicate: (1) emotional blackmail on interns is significantly negative with the job satisfaction and the working willingness; (2) the job stress and job satisfaction are significantly positive with the working willingness. Managerial implication and suggestions for human resources about student interns were
provided in this research. |
| 關鍵字： | 企業實習、情緒勒索、工作壓力、工作滿足、工作意願 |
| 著作名稱： | Jen-Hung Huang, Chia-Yen Lin. (2006) “Empower Internet Services in Hotel Industry- A Customer Service Life Cycle Concept” The Journal of American Academy of Business, Cambridge, 8(1), pp. 99-104 |
| 年度： | 2006 |
| 類別： |
期刊論文
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| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Jen-Hung Huang, Chia-Yen Lin. (2005) “The Explanation Effects on Consumer Perceived Justice, Satisfaction and Loyalty Improvement: An Exploratory Study” The Journal of American Academy of Business, Cambridge, 7(1), pp. 212-219 |
| 年度： | 2005 |
| 類別： |
期刊論文
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| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 陳宥欽、林佳燕、張巧真，2008，「縣市地方政府觀光旅遊網站的滿意度調查之研究 - 以高雄縣文化觀光入口網站為例」，2008(第六屆)海峽兩岸休閒產業發展學術研討會，亞洲大學管理學院，台中，台灣。 |
| 年度： | 2008 |
| 類別： |
會議論文
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| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 林佳燕、陳宥欽、陳俊煌，2008，「我國發展會議與展覽服務業之機會與挑戰」，2008(第六屆) 海峽兩岸休閒產業發展學術研討會，亞洲大學管理學院，台中，台灣。 |
| 年度： | 2008 |
| 類別： |
會議論文
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| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Lin, Chia-Yen, and Chen, Yu-Chin, 2007, Explanations as a Means of Enhancing Consumer Perceived Justice and Satisfaction, 2007 Conference of Business and Management College Conference, Kao-Yuan University, Kaohsiung, Taiwan. (ISBN: 978-986-80683-9-1) |
| 年度： | 2007 |
| 類別： |
會議論文
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| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Lin, Chia-Yen, and Chen, Yu-Chin, 2007, The Innovation Capacity of the Semiconductor Industries in Taiwan When China is Rising, 8th International Conference on Cross Strait Economy and Trade Management, Ta-Hwa Institute of Technology, Hsinchu County, Taiwan. (ISBN: 986-80917-4-8) |
| 年度： | 2007 |
| 類別： |
會議論文
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| 摘要： | |
| 關鍵字： | |
| 著作名稱： | Jen-Hung Huang, Chia-Yen Lin. (2004) “The Key Dimension of Internet Service in Hotel Industry” The 2nd International Contemporary Marketing Academic Conference, Tai-Chung, Taiwan, R.O.C. |
| 年度： | 2004 |
| 類別： |
會議論文
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| 摘要： | |
| 關鍵字： | |
| 著作名稱： | 黃仁宏、林佳燕、林佳鵲，民國91年，「國家創新體系運作對台日半導體產業影響之實證研究」，2002中華民國科技管理學會年會暨論文研討會，高雄：義守大學。 |
| 年度： | 2002 |
| 類別： |
會議論文
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